Azonto Foods Location: London Type: Freelance / Part-time / Flexible shifts Compensation: Competitive hourly rate, depending on experience
About Azonto Foods
Azonto Foods is a growing West African food brand bringing bold, authentic Ghanaian flavours to modern tables. Through our sauces, snacks and activations, we create memorable food experiences rooted in culture, quality and community.
We are looking for a Brand Ambassador to support product launches, store activations, events, tastings and market appearances across London.
The Role
As a Brand Ambassador, you will represent Azonto Foods at customer-facing activations, helping introduce the brand to new audiences and creating a strong, positive first impression. You will be responsible for engaging customers, offering samples, sharing product knowledge and supporting in-store or event-based sales activity.
Key Responsibilities
Represent Azonto Foods professionally at grocery stores, events, pop-ups and market activations
Set up, manage and maintain branded sampling tables and activation spaces
Offer product samples and explain the range in a clear, engaging and confident way
Introduce customers to the brand story, flavour profiles and key product benefits
Support product launches and new store listings through in-person customer engagement
Encourage customer interaction and collect feedback during activations
Help drive awareness and sales at the point of trial
Keep stock levels, displays and presentation standards high throughout each shift
Support set-up and pack-down before and after each activation
What We're Looking For
Confident, friendly and well presented
Strong communication and interpersonal skills
Comfortable approaching and speaking with members of the public
Reliable, punctual and professional
Able to work independently and take initiative on the day
Comfortable working in busy retail or event environments
Interested in food, culture and customer engagement
Previous experience in sampling, retail, hospitality or events is helpful, but not essential
Ideal For Someone Who
Enjoys speaking to people and building rapport quickly
Brings positive energy to live environments
Can communicate brand value clearly and naturally
Takes pride in presentation and customer experience
